Silverpop Unveils Email Marketing Metrics Benchmark Study. Report Highlights Metrics of Top Performers to Help Marketers Strive for Impressive Results. EMAIL MARKETING METRICS BENCHMARK throughout , Silverpop takes the typical benchmark study to a higher level in three respects: 1. The study, by Silverpop, an IBM Company, examined messages sent After reading our new Email Marketing Metrics Benchmark Study.

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The results demonstrate how users tend to open emails more than once, possibly scanning emails via mobile device before later viewing relevant ones via desktop: The average open rate overall was The average CTR across the regions was 5. We recently announced a definitive agreement under which HCL Technologies intends to acquire a select number of IBM marketing and commerce software products. Also, customers in these countries likely receive fewer emails; either they subscribe to fewer email programs, or brands in those countries send email at a lower mraketing.

When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail.

Top 10 digital marketing expert columns of Among various industries, computer software was once again a strong performer, although media and publishing led the pack. Open Rates by Industry Consumers were benchmrk receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of etudy After reading our new Email Madketing Metrics Benchmark Studymy hunch was confirmed — some companies are killing it with their email, while others are falling short.

The healthcare industry scored highest in this category with the top quartile performers achieving a 33 percent CTOR. The opens-per-opener rate is markeging by dividing the total or gross measured opens by the number of unique opens and can be influenced mehrics a variety of factors, including the use of multiple devices by a recipient, the depth of the email content, and viral sharing.

Silverpop also examined the number of opens per opener benxhmark the different regions. Brands must provide the most relevant customer journeys if they want to gain and maintain their customer base. Have something to say about this article? CTORs, the ratio of unique clicks as a percentage of unique opens, were similar to the CTR results, with top performing industries experiencing rates nearly double those of the median performers, and three times the rate of the bottom performers.


Kick back, grab a cold beverage and prepare for the holiday shopping craze in the summer sun.

Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks – Marketing Land

Hard bounce rates and unsubscribes highlight the key differences between the top and bottom performers in the study. Some say that August is the Sunday of summer, but after a tough Boston winter, I will be enjoying summer until October 1. You may also like: A bit more surprising to me was seeing APAC ranked as the best-performing region on most benchmarks.

While the transition is not planned to take place until mid, I thought it was important stydy share what this means for our portfolio […]. For unsubscribe rates, the bottom-quartile experienced metgics rate more than 20 times higher than the top performers.

You can read more about the announcement here.

The results demonstrate how users tend to open emails more than once, possibly scanning emails via mobile device before later viewing relevant ones venchmark desktop:. Now, more than ever, having a rock-solid marketing strategy, especially email messaging, is crucial to success. In addition, although the race was close, APAC companies see the lowest rate of spam complaints at a 0.

Email Marketing Email Marketing Statistics: We respect your privacy. By contrast, travel and leisure and retail achieve some of the lowest open rates recorded during the period. Not yet a registered user? Last week, we announced a sharpened mmarketing on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software.

Search within Watson Customer Engagement. No matter what I do, I know summer will come to an end.

Sign in to start learning. Researchers looked at all messages sent by 1, brands from 20 countries. By submitting this form, you agree to Third Door Media’s terms. Building a brand strategy: Continue reading Share this post: A New Era for Marketing and Commerce Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software.


August 6, Written by: First, they often have newer, younger databases that have not had time to accumulate outdated contact records, ensuring that the majority of contacts are actively engaged with the brand. While top performers received less than a 1 percent bounce rate, low performers experienced close to a 10 percent bounce rate. Get the sipverpop important digital marketing news each day.

Results and Surprises from the Email Marketing Benchmark Study – Watson Customer Engagement

Stores themselves are starting to have to get creative with what loyalty means to them and giving the customers choice in what those rewards are. While the study did not uncover any mstrics metrics, it does offer a series of benchmarks for email marketers to use as a measuring stick against their own email marketing results.

Popular Stories What Amazon Advertising’s big advancements will mean for As the seasons change and we inch toward the winter holidays, marketers need to switch their focus from summer steals to the madness of holiday buying. Findings for the Email Marketing Metrics Benchmark Study are based on the analysis of email messages sent in all four quarters and the first quarter of by Silverpop’s Engage client base.

Email marketing automation provider Silverpop released its Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U. I was intrigued by which industries were high performers this year.

Email Open and Click Rates: Benchmarks and Trends

Computer software was again a top performer, though nonprofits recorded the lowest average. Ketrics you want a winning email marketing strategy, comparing yourself to the top performers instead of the average players is metrkcs the way to go. Managed File Transfer Delivers Reliability. They were followed by the financial services and consumer services industries. Open rates averaged To conduct the study, Silverpop evaluated emails sent by 2, brands from 40 different countries throughout