In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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This book states facts about brandev that may manipulate the youth and how marketers will try to appeal to them. Although it provides plenty of information, a lot of it is repetitive and makes you want to continue only to see if there is added information. Mirror, Mirror Off the Wall. Oct 13, Lora Zalesny rated it it was ok.

To be completely honest, qkart book Branded by Alissa Quart drove me insane. Alisssa would not reccommend this book to any teens or tweens. It’s also typical of these kids to be home schooled or ‘unschooled’, a practice Quart deems “bohemian”. Even though it was first published insome of it seemed to be out of date already.

Social media as we know it today didn’t exist at the time of brandedd book’s writing, and there seems to be a rise in “mass-market Very insigtful book. This book ensures that we will never look at the youth the same way again.

Looked great for a used book. The buying and selling of teenagers by Alissa Quart was honestly really interesting. Quart makes the claim that breast implants, body building, and willful anorexia are forms of branding. Book 32 in It is difficult to explain to kids that these companies WANT you to want their products, and that is why they put so much hype out. Eye-opening and urgent, Branded exposes and condemns a segment of American business whose high-paid job it is to reduce teens to their lowest common denominator, to systematically sap youth of individuality and creativity.


Each chapter is like a little documentary on that topic, incorporating industry interviews and real-life kid experiences. And Quart’s analyses—of teen movies, SAT tutoring to improve scores and pose college choices as brandsteen SUV ownership and the role of parents—are sharp and funny. The author details various marketing tactics such as “Street teams” or unpaid brand ambassadors, are sent free t shirts, customized clothing, patches, stickers, and more, all to badger their friends and family with.

Although this is an anti-marketing book Branded is, if nothing else, interesting and somewhat insightful. Continue shopping Checkout Continue shopping. The premise that teens are being bradned by corporate advertising agencies is quickly abandoned and Alissa Quart reaches out at various other angles to try and drive her point home.

Branded: The Buying and Selling of Teenagers by Alissa Quart

The peer influence factor is what makes a lot of the branding work. This book was mostly made up of just hardcore facts. Over the last years, the research of these groups and their behaviour has become very focused on exactly how best to part them or their parents with their money. Item s unavailable for purchase.

Branded: The Buying and Selling of Teenagers

I would only recommend this book if you are interested in learning about the youth and how involved kids are with brands, celebrities, movies, and even video games. Barnded concept of selling to kids isn’t new; the sooner you recognize THEIR needs, aspirations, peer pressure, etc.

Sep 07, Lyn rated it really liked it. These are the ‘DIY kids’; you know, the ones who are, to quote, “clad in Converse sneakers and the typical alisea shirt from the Salvation Army”. Books of the Week. I am actually greatfull that I grew up in a poorer family. Most people, my age, that I know do not shop immensely from stores such as Gucci or Prada. I did like this book, despite only giving it two stars, but I’ve definitely read better.


Perhaps ‘the media’ is causing a heightened awareness of these factors, but getting your boobs done is not a form of corporate branding; the name of the silicone providers company does not become embedded in your flesh after the operation.

Indeed, the author explains that whole classes of products such as sexually-provocative undergarments designed for pre-teen girls are unapologetically marketed to ever-younger alkssa, thereby accelerating the pace at which children develop, perceive and interact with their surroundings.

Branded is, if nothing else, interesting and somewhat insightful. This book was written only 4 years ago, but it is already amazingly out of date. Being a marketing major I found Alissa’s arguments very interesting. Alissa Quart takes the reader into the disturbing world of brandedd marketing, showing how they are taught to market to each other and where adults build allssa out of insinuating their way into ‘friendships’ with teens in order to monitor what they wear, qhart, listen to and talk about with each other.

If you send your teen to a private school, where everyone dresses alike, they will still judge each other on the type of car their parents drive or the size of their house. I was digging around my sister’s closet for my books and came across it.