ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative.

ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre, for educators

Empower the poor for growth Hindustan Times. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years. Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers.

The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge.

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The eChoupal experiment has the potential to transform the farm sector The Times of India. From toothpaste to tractors, this rural mall has it all Outlook. You can change your cookie settings at any time but parts of our site will not function correctly without them.

The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register indix Charities No Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet.


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The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector. Sluggish reforms hit e-choupal expansion: Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for responsibillty risk management, larger investments and higher quality and productivity.

Call of the Countryside India Today. Expand all Collapse all.

Give them empowerment first The Hindu Business Line. Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e. View our pricing guide or login to see prices. Grain revolution The Hindu Business Line. Rewarding resourcefulness, lifting lives The Hindu Business Line. Ground reality Business Standard. Croporate see the ‘e-Choupal’ as the new age cooperative for all practical purposes.

ITC is the first Indian company and the second in the world to win this prestigious award. Access this item You must be logged in to view this material.

Worth a hill of soyabeans The Economist. Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India. Register Submit to us Case writing resources Case writing scholarships How to submit your case Online case submission Why submit your case to us?

Jump to Main Navigation. The Golden Peacock Innovation Award Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains. E-chopual to advanced search. Now, e-choupal goes pay-to-use Hindustan Times. As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling.

Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 helpdesk etc.


ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre

The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe.

How innovation really works Business Today. Website optimised for IE 7. Jump to Sub Navigation. The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative.

ITC holds out mall hope for villagers The Telegraph.

My account New to The Case Centre? The active participation of farmers in reeponsibility rural initiative has created a sense of ownership in the project among the farmers. Please visit our sites: ITC to set up a shopping complex at Ujjain Business-standard. ITC plans farm demo plots Business Standard. Fuelling latent rural demand The Urral Times. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value.

Jump to Top Navigation. Thereby it significantly reduces transaction costs. This will create another virtuous cycle propelling the economy into a higher growth trajectory. On the anvil are plans to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure.

Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.