Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

Author: Kirr Kigakasa
Country: Japan
Language: English (Spanish)
Genre: Marketing
Published (Last): 8 July 2012
Pages: 112
PDF File Size: 15.44 Mb
ePub File Size: 2.7 Mb
ISBN: 605-6-87864-617-3
Downloads: 43520
Price: Free* [*Free Regsitration Required]
Uploader: Akijind

Insanely Simple: Book review

No, we know our villain: Meeting the IoT security challenge. May 14, Neven rated it really liked it. East Dane Designer Men’s Fashion. How well does it insanelt

But the reward for this pursuit is passionate customers who appreciate not only Apple products but the values behind them. Steve wanted, needed, his campaign to be done fast. Tech Industry Antisocial Media, book review: A truly insightful read, entertaining and thoroughly thought provoking, highly recommended! One person found this helpful. For Segall as the Segall-designed cover tells us is the man who named the iMac.

Book 24 Insanely Simple. Description ‘Simple can be harder than complex. Steve Jobs, film review: Overview Music Video Charts. ComiXology Thousands simplw Digital Comics. When “iMac” is proposed, with the note that the initial “i” can be carried on to other products, he hates it.

Insanely Simple: Book review | ZDNet

The idea of going simple, and Jobs s obsession with it, is neither a set of rules nor a goal, but a worldview sefall how things should be and should proceed. Unfortunately, I was so wrong that I had to put this segapl down after getting only half way through it. Does have a good, clear call for a company knowing what its mission is, and the kind of strength a company can derive from building products that meet its high bar and reinforce its key philosophy.


It means saying no to the hundred other good ideas that there are. A company with Apple’s current level of profitability seems more like the establishment than the counterculture, no matter how many “Think different” adverts praising “the crazy He also shared an anecdote where he let a colleague fail miserably in front of Steve Jobs and, in Segall’s own words “So I started doing what any brave advertising guy would do: There’s a problem loading this menu right now.

Sep 14, Liang Gang Yu rated it really liked it. The Obsession that Drives Apple’s Success. May 01, Minutes Buy.

It was also a weapon. He derives many of his stories from his work experience with multiple companies, and compares and simpel the practices of particular companies and the outcome. To be fair, none is entitled “Think Steve”. Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: Apple never uses focus groups.

When I first decided to buy this book, I assumed I assumed I was wasting my money on another fluff book. In an age in which consumers are king, inundating them with features and specs is exactly the wrong approach. I would recommend reading this book if you are interested kwn all in Entrepreneurship or a current student, and also any other current students or anyone interested at all in business or Apple in general.


It’s very quickly apparent that Segall liked and admired Jobs, and is entirely able to justify any apparently poor behaviour on Jobs’ part. The obsession with Simplicity is what separates Apple from other technology companies. Product details Audible Audiobook Listening Length: Kindle Edition Verified Purchase.

It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity – and inspired him to help others benefit from it. He often knew that there was a better way and he provided a means to get there. Apr 30, Pages Buy. This book might be useful for big corporation managers, who, above everyone else, should follow and understand the idea of simple.

And there’s your book. It would have been better organized chronologically. May 18, Alex rated it liked it.

Insanely Simple: The Obsession That Drives Apple’s Success

By naming the iMac, he also laid the foundation for naming waves of i-products to come. Insanely Simple is available for download from Apple Books. Jul 21, Jmswtsn rated it it was ok.